Find out who Google and AI tell homeowners to call — and make it you

Every job starts
with a mark.

When a homeowner asks Google, ChatGPT, or Gemini who to call, Markout works to make the answer you. A page for every town you serve, your Google listing kept active, review replies handled, and a weekly plain-English report on who is getting the calls you are not. You stay on the tools. Markout gets you found.

BuiltBY A TRADE BUSINESS OWNER
WeeklyRANKING & COMPETITOR TRACKING
$0LOCK-IN CONTRACTS
PLUMBING ELECTRICAL HVAC ROOFING LANDSCAPING PAINTING PEST CONTROL CONCRETE FENCING POOL SERVICE TREE SERVICE SOLAR FLOORING HANDYMAN
Platform features

One platform.
Everything a contractor needs to get the call.

No duct-taping six different apps together. Your reviews feed your rankings, your rankings feed your posts, and everything lands on one dashboard.

Writes It For You

Generates job descriptions, review responses, social captions, and landing page copy in your voice. Trained on trade language — no generic marketing fluff.

STARTER+

Review Management

Watches your Google reviews, drafts on-brand AI responses for one-tap posting, and gives you a review link + QR kit that turns happy customers into 5-star ratings.

STARTER+

Reporting Dashboard

Quote requests, reviews, rankings, and page performance — all in one place. One page, plain English, numbers that mean something to a contractor.

STARTER+

Who AI Recommends

Every week, Markout asks Claude, ChatGPT, Gemini, and Perplexity the same questions a real customer would — then reports whether your business gets recommended and who's beating you to it. Included on every plan, no upsell required.

STARTER+

A Page for Every Town

Service-area businesses win on town-by-town pages. Markout writes and publishes one for every city and ZIP you cover, answering the questions homeowners actually ask, built the way Google and AI assistants read them. No developer, no web guy.

GROWTH+

Google Listing Kept Active

Posts to your Google Business Profile on a schedule, and drafts a post every time a 5-star review lands or you move up the rankings.

GROWTH+

Competitor Monitor

Tracks how your rankings, reviews, and GBP activity compare to your top three local competitors week over week. Know when someone's catching up — before they pass you.

PRO ONLY
Built for every trade

Marketing software for contractors in every specialty.

Whether you run a one-man HVAC operation or a multi-crew roofing company, Markout is built for how trade businesses actually work — job by job, city by city, review by review.

  • Plumbing
  • Electrical
  • HVAC
  • Roofing
  • Landscaping
  • Painting
  • Pest Control
  • Concrete
  • Fencing
  • Flooring
  • Foundation Repair
  • Garage Doors
  • Gutters
  • Handyman
  • Insulation
  • Irrigation
  • Locksmith
  • Moving
  • Pool Service
  • Pressure Washing
  • Siding
  • Solar
  • Tile
  • Tree Service
  • Window Cleaning
  • Carpet Cleaning
  • Deck Building
  • Drywall
  • Appliance Repair
  • Artificial Turf
  • Cleaning Services

Don't see your trade? Get in touch — if you do jobs for local homeowners or businesses, the platform works for you.

How it works

Measure twice.
Market once.

Same discipline you'd run a job: check the site, set out the work, snap the line. The platform handles everything in between — you just watch the calls come in.

See who AI recommends instead of you

DAY 1 · FREE

We run your business through Claude, ChatGPT, Gemini, and Perplexity and show you who they recommend instead of you — plus your Google rating, rankings, and a ranked plan to fix it. No strings.

Markout works the plan

WEEK 1

Connect your Google Business Profile and the platform starts executing the plan: a page for every town written and published, the questions homeowners ask answered, a review link customers actually use, Google posts drafted.

Watch the score climb

DAY 30 ONWARD

Weekly five-engine checks track whether Claude, ChatGPT, Gemini, and Perplexity start recommending you. Rankings climb, reviews stack up, and every remaining gap shows up in your dashboard with the next move attached.

The math is simple

Your competitors are getting
your calls right now.

We won't guess how many jobs you're losing. You know what a job is worth. Type it in.

$

One missed job a month adds up. Enter a number to see what it costs you over a year.

Lead services like Angi, Thumbtack, and Google's Local Services Ads charge per lead, and the same homeowner is usually sent to several contractors at once. Markout is a flat monthly fee, and the calls it earns come straight to you.

See what you're losing — free
76%of people who search on their phone for something nearby visit a business within a day Google, 2016
54%of clicks go to the top three Google results. Page two gets under 1% Backlinko, 2025
More reviewsgenerally mean more calls — Google weights review count and recency in local rankings
About Markout

Built by a trade business,
for trade businesses.

Markout was built by a DFW turf-maintenance company owner tired of losing jobs to competitors who just showed up first on Google. Every feature exists because we needed it ourselves, running our own crew — not because it looked good in a pitch deck. We're still out doing the work; this is the tool we wished someone had built for us.

GET FOUND IN EVERY TOWN
City by city
a page for every town you serve

Markout writes and publishes a page for every town and service you cover, built the way Google and AI assistants want to read them. No developer, no web guy.

City PagesAvailable on Growth & Pro
GOOGLE BUSINESS PROFILE
Always active
posts drafted and scheduled for you

The platform drafts and schedules Google Business Profile posts and AI responses to your reviews, so your listing stays active even when you're on a roof or under a sink.

Google Posts + ReviewsReview management on Starter; GBP posting on Growth
COMPETITOR INTEL
Every week
rankings tracked, competitor moves reported

We track your local rankings weekly and report on what your competitors are doing differently — so you know where you stand before a customer calls someone else.

Competitor MonitorAvailable on Pro
Pricing

Straight prices.
No lock-in.

Month to month, cancel anytime. Every plan starts with the free audit — you'll know exactly what needs fixing before you spend a dollar.

STARTER

Get found, get reviews, get written.

$149/month

Month to month · cancel anytime


  • Review replies drafted for you
  • Get-Reviews Link & QR Kit
  • Posts, replies, and pages written for you
  • Weekly "who AI recommends" report
  • Reporting Dashboard
  • A page for every town you serve
  • Social Posting (Google Business Profile)
  • GBP Q&A Management
  • Competitor Monitor
  • Weekly Intel Reports
  • PDF Export
Start free audit

PRO

Dominate your market and outpace competitors.

$499/month

Month to month · cancel anytime


  • Everything in Growth
  • Competitor Monitor
  • Weekly Intel Reports
  • PDF Export
Start free audit

Ad spend (if any) is billed directly by Google or Meta — we never take a cut of it.

FAQ

Common questions about contractor marketing software.

What is the best marketing software for contractors and trade businesses?

The best contractor marketing software handles reviews, getting found on Google, and your Google listing in one place, because they all feed each other. Markout is built for contractors: review replies go out with one tap, a page for every town you serve builds your local ranking, and scheduled posts keep your listing active. Plans start at $149/month with no contracts.

How does Markout compare to Angi, Thumbtack, or Local Services Ads?

Those are lead services. You pay per lead, the same homeowner is usually sent to several contractors at once, and you pay whether or not you win the job. Angi also charges a yearly membership on top of per-lead fees (about $288 a year, per the FTC's 2023 order). Markout is a flat monthly fee, and the calls it earns come straight to your phone and nobody else's. If you'd rather pay someone to do this work for you, a local marketing agency most commonly charges $500 to $1,000 a month (SE Ranking's 2024 agency survey). Markout starts at $149.

Does Markout work with AI search like ChatGPT?

Yes, two ways. Every plan includes a weekly AI Visibility report: Markout asks Claude, ChatGPT, Gemini, and Perplexity the same questions a real customer would, then shows you whether your business gets recommended and which competitors do instead. Separately, City Pages (Growth and Pro) are written to answer the questions homeowners actually ask, in the format AI assistants pull from. We don't control what any AI model says — no one can guarantee that — but we show you where you stand and give you pages built to earn the mention.

How do I get more Google reviews for my plumbing, HVAC, roofing, or electrical business?

The most reliable method is making it effortless to ask. Markout gives you a review link and QR kit to hand customers on the spot, watches for new reviews as they land, flags negative feedback before it posts publicly, and drafts AI responses so your star rating climbs with minimal daily effort. How many you add depends on how many customers you ask — making it effortless is the biggest lever you control.

Does Markout work for small trade businesses or solo contractors?

Yes — it's designed for one- to five-person operations. The platform runs automatically in the background: review responses draft themselves, social posts publish on a schedule, and the dashboard shows you what's working without requiring a marketing person on staff. The free audit is a good first step — it shows you exactly where you stand before you spend anything.

How does local SEO work for trade businesses?

For trade businesses, local SEO means ranking in Google Maps and the local pack when someone searches "plumber near me" or "HVAC company in [city]." The key ranking factors are review count and velocity, Google Business Profile completeness and activity, and city-specific service pages on your website. Markout improves all three: the review engine drives review volume, scheduled Google Business Profile posts keep your listing active, and City Pages gives you a page for every town and service you cover, without a developer.

Do I have to replace my existing website?

No. City Pages work alongside your existing site — it's best used for additional city- and ZIP-specific service pages that rank for local searches. If your current site has issues hurting your visibility, the audit will flag them specifically, and the decision on what to do is yours.

Does Markout send text messages or emails to my customers?

No. Markout focuses on making you easy to find: a page for every town, Google Business Profile posts, reviews, and keeping an eye on competitors. You keep full control of customer outreach.

Is there a lock-in contract for contractor marketing software?

Not with Markout. It's month to month — cancel with 14 days notice. Your data is always yours: reviews, landing pages, and rankings history. We don't hold anything hostage. If the platform isn't earning the fee, you walk. We'd rather earn your business every month than lock you in.

📍 A page for every town you serve⭐ AI-drafted responses to your Google reviews📅 Google Business Profile posts, scheduled automatically🤖 Weekly report on who AI recommends — every plan📈 Local rankings tracked every week🔍 Competitor moves reported before they catch up🛠️ Built by a working trade business owner📍 A page for every town you serve⭐ AI-drafted responses to your Google reviews📅 Google Business Profile posts, scheduled automatically🤖 Weekly report on who AI recommends — every plan📈 Local rankings tracked every week🔍 Competitor moves reported before they catch up🛠️ Built by a working trade business owner
Free audit

Get your market marked out.

Tell us your trade and your city. We'll run your GBP, reviews, and rankings through the platform and call you within one business day with what we found — and what to fix first.

  • Where you rank right now for the searches that matter
  • Which competitor is taking your calls and why
  • The three fixes worth doing first — yours to keep, no strings
  • Which plan makes sense — and an honest answer if none of them do
Enter your name so we know who to ask for.
Enter your business name.
Pick your trade so the audit checks the right searches.
Enter the city or ZIP you want marked out.
Enter a phone number we can reach you on.

No spam, no reselling your details. One call, one report, then it's your move.